I was like so many other people who thought the store brands were ok to use but I was challenged by another styist to use only professional products and I will see a difference. Well I took her up on that challenge and have been doing so for the past 2 months and I see a BIG difference. Don't get me wrong I always use professional shampoos and deep conditioners but when it came to co washing I would use the cheap conditioners in the drug store because I figure I'm not deep conditioning with it or leaving it in the hair very long so it won't hurt. I'm just detangling with it. WRONG!!! Due to the number of times I cowash my hair during the week (about 2-3 times a week) it was taking a toll on my hair. What I found with the professional products when I was use it actually left my hair feeling smoother, less shedding, and not always needing to use as much after product or styling product. With the cheaper conditioner my hair felt dryer, rougher, and I didn't hold my curls as long as when I started using the Pro stuff. This is something I already knew but I guess I didn't think about it that way...Alot of the cheaper or generic products cost less than the original or professional brand because they use alot of filler meaning watering it down or using cheaper oils (like mineral oil) in order make more for less causing them to sell more for a bigger profit. The higher grade products use quality ingredients not watered down therefore the product cost more so they have to charge more but at the same time your hair is getting the essential that it needs and the right quality and quanitity. I also had quite few of my client who told me they have been exclusively using the pro brand and seen a big difference in their hair and I actually could feel a bigger difference in the hair. This is how you know if a product isn't doing much for you...It's when you wash the conditioner out and feel your hair if your hair doesn't feel hydrated or smooth after rinsing the conditioner out and if it feeling still dry and almost kind of like wire then you might be using a product your hair doesn't like. Also if your hair seems to be drying up too quick after rinsing the conditioner out is a sign that the conditioner is not affective. What I mean by this is the hair should still feel soft and damp not as if it's starting to dry granted you need to use the products a few time to see if it's making a difference but after 3 weeks no change then you might need to switch. I'm not going to state the products I no longer use but I will state the ones I do use. I love REDKEN. Redken actually have a whole line for curly girls. I haven't tried the whole line but I do like the shampoo even though it lathers a little and I LOVE the conditioners. Of course if you've been to me you know I LOVE hair rules, below are a few other conditioner I like. I have others but these are the ones off the top of my head that I like.